Three Recession Results That Can Benefit Nonprofits
Abstract
The recession has had an undeniable impact on arts and culture nonprofits. Considering the nonprofit sector lags behind the general economy by at least 18 months, it will be some time before we see any significant changes. That said, some of the best ideas are born during hard times, and noting the trends that resulted from the recession can work to our advantage.
From both firsthand experience and through reading the 2011 Portfolio report released by the Greater Philadelphia Cultural Alliance, I’ve noticed three particular trends that emerged from the recession and can be beneficial to the field: increased volunteerism, increased individual giving, and increasing use of social media. If nonprofits target resources in these three areas by hiring new professionals or adding these responsibilities to the workloads of current staff and increasing their salaries, the organizations will see a great return on their investment.
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Copyright (c) 2012 Rachel Dukeman (Author)
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