Co-Creation
A Key Lever to Build New Business Models that Support Sustainability and Society
Abstract
Every year, REED places hundreds of thousands of people into permanent and temporary employment across a number of disciplines around the world. REED’s website (reed.co.uk) has grown to become the number one job site in the United Kingdom, and the biggest in Europe. The site now receives more than 50 million job applications a year. This Q&A features James Reed, chairman of REED, on his inspiration in creating his company and the opportunity for this model to be replicated in the United States. Reed is a graduate of the Harvard Business School, Oxford and St. Paul’s.
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