Changing Lives One Bar of Soap at a Time
Abstract
Eight hundred and forty children’s lives under the age of five can be saved each day with the simple tools of soap and health/hygiene initiatives. SoapBox is a for-purpose brand that exists to address this issue in the world. Our products donate a bar of soap with every purchase made and do so with a sustainable business model. SoapBox partners with nonprofit organizations that provide hygiene education to the communities they serve, bringing more value to each bar donated. By involving consumers with our giving, SoapBox is not only sharing the charitable experience with them, but also making the issue known. We are encouraging consumers to take a lead in supporting a brand that tackles the reality that many people do not have access to or know the value of soap.
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Copyright (c) 2016 David Simnick, Jessica Busick (Author)
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