The Tata Mumbai Marathon -- India’s Biggest Social Impact Fundraising Platform
Abstract
The Mumbai Marathon (TMM) is India’s biggest philanthropy platform. Over the years through a carefully managed charity structure, the event has been built as an enabler for hundreds of nonprofits to build relationships and raise funds for their causes. During its 15-year history, the TMM has raised more than 230 Crores (USD 35.4 million) for 564 nonprofits. Annually, the event raises more than Rs 34 Crores (USD 5.28 million), and with 4.25 percent average fundraising costs, it is the most effective and efficient fundraising platform for NGOs. As the event’s philanthropy partner, United Way Mumbai has three objectives for participating nonprofits:
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Copyright (c) 2018 George J Aikara (Author)
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