The Utilization, Benefits, and Challenges of Online Social Enterprises Directories: Online Social Enterprises Directories
Keywords:
Social enterprise, online directories, hybrid organizations, e-commerce, virtual toolsAbstract
Online tools that facilitate the work of online businesses are more important than ever. This article outlines how such tools, particularly online directories, may address diverse stakeholder needs by overcoming common challenges in the social enterprise sector. It features a case study on the development of an online social enterprise directory in the United States. Insights from the creator and a literature review on similar directories reveal that online directories may foster opportunities related to identifying organizations, facilitating large-scale research studies, and enhancing online resources for social enterprise educators, students, and consumers. This paper contributes to knowledge about how online directories serve as an intermediary for online businesses, whether commercial or socially oriented. Strategic considerations for the development of such directories are outlined.
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