Unleashing the Power of Digital Activism: A Tool for Rural Communities to Bring Social Change

Authors

  • Sophia Akoijam Atmashakti Trust

Keywords:

collective-to-connective, digital activist, rural, digital activism, social media, marginalized communities, collectives, collective action

Abstract

Digital Activism as a phenomenon has evolved tremendously since the inception of the Internet. This article highlights the evolution of digital activism in the global and Indian scenario and transformation during COVID-19. It also observes current digital activism trends in Odisha regarding how rural communities use social media, especially Twitter, to seek redressal from government authorities. The study also briefly discusses the importance of collective action and how a collective-to-connective approach can drive social change.

Author Biography

Sophia Akoijam, Atmashakti Trust

Sophia holds a Travel & Tourism Management Diploma from the Indian Institute of Tourism and Travel Management (IITTM) in Gwalior, Madhya Pradesh. After a successful stint in the tourism sector, she transitioned to Outdoor Experiential Learning, working for National Outdoor Leadership School (NOLS) in India & USA. She began working in the development sector with Sakha Consulting Wings (Delhi), a company working for women’s empowerment.

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Published

2023-05-25

How to Cite

Akoijam, S. (2023). Unleashing the Power of Digital Activism: A Tool for Rural Communities to Bring Social Change. Social Innovations Journal, 18. Retrieved from https://socialinnovationsjournal.com/index.php/sij/article/view/5969

Issue

Vol. 18 (2023): Capturing Social Innovation Models by Marginalized Communities from Collective Grassroots Action to Building a Pathway of Systemic Social Change

Section

Deprivation from the Entitlements

License

Copyright (c) 2023 Sophia Akoijam (Author)

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