Engaged Americans Want Philanthropic Foundations to Be Innovative and Speak Up About It

Abstract

Should philanthropic foundations focus more on innovation? A new survey¹ by Harris Interactive, commissioned by the Philanthropy Awareness Initiative, shows that engaged Americans think so. They are increasingly looking to foundations to find and fund new ways of solving society’s problems. And they prefer to hear about the innovative work of foundations over all other roles those foundations play. For foundation leaders interested in engaging critical stakeholders and building greater support, speaking up about the innovative work they do appears to be key.

These findings represent the viewpoints of active citizens, serving in leadership, committee or board-level roles in organizations working on community or social issues, who make up 12 percent of the American adult population. It is not the general public but a far narrower slice that serves as important constituents to the social sector.

So just how much do engaged Americans support innovation? The last three years have seen a dramatic rise in the number of citizens and potential donors who think private foundations² should focus their grants on finding new and better ways of solving problems. In 2006, 48 percent held this belief. By 2009, that number had jumped to 79 percent. Perhaps in light of the nation’s economic challenges over the past three years, more engaged Americans are looking to foundations to be gardeners—both finders and funders—of innovation.

Americans have also expressed greater interest in how foundations support innovation than in any other aspect of foundation work. Survey respondents were given statements about foundations that captured five different dimensions of their work and roles: innovation (“foundations fund innovative projects that others won’t fund”), opportunity (“foundations provide an opportunity for individuals to take private action in the public interest”), time (“foundations are able to commit to supporting projects over the long term”), impact (“foundations have the expertise to invest in projects with the greatest chance of success”) and independence (“foundations are able to decide which are the best projects free from political influence”). By far, the statement about innovation was selected over and above the others as making the respondent want to learn more about foundations.