Pouring Hope One Cup at a Time: H.O.M.E. Page Café and the Free Library of Philadelphia
Abstract
SummaryH.O.M.E. Page Café, in the main branch of the Free Library of Philadelphia, is a public–private partnership that upends the image of homelessness through social branding. The innovation of the H.O.M.E. Page Café lies in the combination of its branding, operations, and location. The Central Branch of the Public Library system in Philadelphia has come to be viewed as a refuge for homeless individuals. By employing formerly chronic and transient homeless individuals as well as at-risk youth to serve the public, H.O.M.E. Page Café helps them acquire skills and, in the process, subverts social stigmas associated with homelessness and restores the image of libraries as a haven for knowledge and a center for community growth. The social net present value of H.O.M.E. Page Café is one justification for the innovation to be scaled.
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