Calloused Hands And Nimble Fingers: Economic Opportunities For Marginalized Communities via Digital Entrepreneurship Platform
Keywords:
Entrepreneurship, Economic Opportunities, Social Media Influencer, Digital Platforms, e-commerce, Freelancing, Marginalized Communities, Business, Access Markets, Generate Income, Equity, Social innovation, Economic Empowerment, CollaborationAbstract
This article explores the impact of social innovation using digital interfaces on the income and empowerment of marginalized communities from rural areas. It shows how there is an astronomical shift in income from hard manual labour to digital entrepreneurship. The change in the commerce model from traditional to digital has been explored here. This shift has led to reduced discrimination based on caste and class of the marginalized communities on both sides of the market, as suppliers and as consumers. This article further talks about how social innovation using social media can be a game-changer in reducing marginalization and advancing the economic empowerment of underserved communities.
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Copyright (c) 2024 Jaya Bharti (Author)
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