Calloused Hands And Nimble Fingers: Economic Opportunities For Marginalized Communities via Digital Entrepreneurship Platform

Authors

  • Jaya Bharti Atmashakti Trust

Keywords:

Entrepreneurship, Economic Opportunities, Social Media Influencer, Digital Platforms, e-commerce, Freelancing, Marginalized Communities, Business, Access Markets, Generate Income, Equity, Social innovation, Economic Empowerment, Collaboration

Abstract

This article explores the impact of social innovation using digital interfaces on the income and empowerment of marginalized communities from rural areas. It shows how there is an astronomical shift in income from hard manual labour to digital entrepreneurship. The change in the commerce model from traditional to digital has been explored here. This shift has led to reduced discrimination based on caste and class of the marginalized communities on both sides of the market, as suppliers and as consumers. This article further talks about how social innovation using social media can be a game-changer in reducing marginalization and advancing the economic empowerment of underserved communities.

Author Biography

Jaya Bharti, Atmashakti Trust

Jaya is a solutions-oriented leader who believes in innovation for development. She has over 20 years of diverse experience in the development sector working with the rural community from both the perspective of grassroots and international development organizations. Her expertise is Programme Management, Organization Development, Consortium Management, and Resource Mobilization.. She has a mission to create an enabling environment for children and youth and empower them to use their potential constructively for socio-economic and political development.

With interest in learning about self-sustainable replicable models working at scale for the socio-economic and political empowerment of tribal and Dalit communities, she joined Atmashakti in 2021. Since then, she has been overseeing our work of people's collectives, training, volunteer engagement and overall monitoring  and evaluation of the management team. Her forte is collaborative networks for cadre building and structure for community leadership, engagement and development. 



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Published

2024-06-26

How to Cite

Bharti, J. (2024). Calloused Hands And Nimble Fingers: Economic Opportunities For Marginalized Communities via Digital Entrepreneurship Platform. Social Innovations Journal, 25. Retrieved from https://socialinnovationsjournal.com/index.php/sij/article/view/8243

Issue

Vol. 25 (2024): Digital Empowerment: Transforming Community Growth, Health, Economic Development, and Conservation through Innovative Technologies

Section

Digital Innovation in Socio-Economic Development

License

Copyright (c) 2024 Jaya Bharti (Author)

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