Fair Food: A Humane and Sustainable Agriculture System for the Philadelphia Region
Abstract
SummaryFair Food is a Philadelphia nonprofit whose aim is to strengthen the Philadelphia regional food system by increasing the demand for a humane, sustainable, local agriculture system. It does this by facilitating direct relationships between farmers and consumers. The organization, founded in 2001 by Judy Wicks, then-owner of the White Dog Café, sought to build relationships with local farmers to satisfy the restaurant’s sourcing needs. Since Fair Food became independent of the White Dog Cafe in 2009, the operation has thrived by serving as a nexus between area farmers and restaurants, and later retailers and institutions, who wish to increase their use of locally sourced products. In addition to building a new brand for locally sourced and humanely raised food, Fair Food is educating the broader community and creating customer demand. Through exclusive relationships with farmers and large-scale food buyers, combined with a commitment to educating people about the local food movement, Fair Food has created a disruptive innovation in the Philadelphia food market.
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Copyright (c) 2012 Samantha Porter (Author)
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