Pursuing New Revenue Growth Strategies for 2012
Abstract
While social enterprises have allocated significant resources in fundraising activities towards individual donors, one potential untapped segment are corporations. As corporate donations rose an estimated 10.6 percent to $15.29 billion in 2010 (Giving USA Foundation 2011), forward-thinking social enterprises have an opportunity to tap into the smallest contributing sector (approximately 5 percent of total philanthropic dollars), which may be an untapped market that just needs a new engagement model. In particular, the continued focus of many companies, especially Fortune 500 firms, on corporate social responsibility (CSR) initiatives has potential benefits for those nonprofits that invest the time to connect their capabilities against such efforts.
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Copyright (c) 2012 Michael Wong (Author)
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