Connector Judy Wicks: A Farm-Fresh Approach to Innovation
Abstract
Social innovators serve as connectors who weave the community together. They lead with a win/win mentality born of a strongly held commitment to operate in ways that not only meet their goals, but at the same time enrich and build community. Local entrepreneur Judy Wicks, of Philadelphia’s White Dog Cafe, has inspired a generation of social innovators to work this way.
The White Dog Cafe has been an institution on the University of Pennsylvania campus for nearly 30 years. A pioneer in the “buy local” food movement, Wicks has built and sustained a reputation for social responsibility and community building.
Judy’s entrepreneurial spirit became evident early in her career when she founded the Free People’s Store, now well known as Urban Outfitters, with her then-husband Dick Hayne in 1970. In the early days, the store served as a community gathering place for West Philadelphia residents, reminiscent of the old-fashioned general store. Realizing the need for greater community organizing, the couple published the Whole City Catalog in 1973 and 1974, which profiled community organizations in such areas as peace and justice, ecology, social services and food co-ops.
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